한국생산성학회

This study applied the DEA model to 29 cultural tourism festivals selected from 2015 to 2017, which are important tourism resources of local governments, to identify efficient festivals and ineffective festivals. In order to identify causes of inefficient festivals and to present improvement plans, we conducted a Returns to Scale Analysis, comparing the actual rating of cultural tourism festivals selected by the Ministry of Culture and Tourism, and analyzed the difference of input factors between two groups of efficient festivals and inefficient festivals. Finally, the purpose of this study was to present the appropriate amount of output factors for the conversion of reference count and cultural tourism festivals evaluated inefficiently into efficient cultural tourism festivals through the lambda (λ) value which is an influence of inefficient cultural tourism festivals. As a result of the technical efficiency analysis using the CCR model, 6 festivals in 2015, 5 festivals in 2017, and 6 festivals in 2017 were analyzed as efficient cultural tourism festivals. In the BCC model, which complemented the shortcomings of the CCR model, 10 festivals in 2015, 11 festivals in 2016, and 10 festivals in 2017 were analyzed, indicating that some festivals were due to scale inefficiency. Among the results of the analysis using CCR and BCC models, only the Damyang Bamboo Festival and the Memorial Chungjang Festival were analyzed as efficient festivals from 2015 to 2017 continuously. As a result of the Return to scale analysis for the inefficient festival, there are 7 festivals in 2015, 4 in 2016, and 4 in 2017 that correspond to IRS. Also there are 16 festivals in 2015, 20 in 2016, and 19 in 2017 that correspond to DRS, indicating that there are more DRS types. Therefore, it is analyzed that many festivals should consider the improvement of the operation method of festivals such as diversification of festival program rather than expansion of input scale. The comparison between the actual rating of cultural tourism festivals selected by the Ministry of Culture and Tourism and the efficiency results of this study shows a significant difference. It is analyzed that this is because of the difference of quantitative analysis by input‧output factors and the criterion for selection of cultural tourism festival which is focused on qualitative criteria. There was no difference in budget, which is an input factor between efficient festivals and inefficient festivals. As a result of the analysis of relative efficiency through the value of lambda(λ), which is the influence of efficient festival on inefficient festival, the most efficient festivals most referenced in inefficient festivals are Jindo Miracle Sea Road Festival, in 2015, 2016, and Jarasum Jazz Festival in 2017. Appropriate calculated values to be converted into efficient festivals using the lambda(λ) value of the reference group are presented in [Appendix 4]. The tier analysis was conducted in order to derive the effective target and practical improvement goals step by step and selectively. In this way, realistic reference target festival that inefficient festival can benchmark was proposed.