한국생산성학회

As the paradigm of the global economy is rapidly transformed into a knowledge base, companies are urged to secure fundamental competitiveness in order to secure a sustainable competitive advantage. Knowledge and know-how, which is a representative type of knowledge base, are protected in the form of intellectual property rights such as patents, and they are given exclusive rights of their own companies. However, There is an increasing number of companies that want to increase their corporate value. There are various paths for creating corporate value of a patent, and there are methods for conducting a proprietary business of a company having a patent by utilizing exclusive rights as a legal protection function, which is a basic consideration of a patent right. Another way is not to do business directly, but through negotiation and contracts, you can increase the value of your company by licensing or selling it to generate royalties or profits. Organizational culture is defined as a macroscopic and comprehensive concept that affects the living environment of a person belonging to an organization, such as beliefs and values, cognition, behavioral norms and behaviors, customs and traditions, symbol systems, and became more important as organizational culture was recognized as an important resource of the enterprise. In recent years, organizational culture has been characterized by contradictory factors such as conflict, sympathy, dilemma, and inconsistency. Therefore, the problem of managing contradictory factors has become a key issue of organizational success. In order to solve this problem, mutual opposing and multidimensional features must be pursued at the same time. One of the theoretical approaches that reflects the characteristics is the Competing Values Model. The purpose of this study is to analyze the structural causality between organizational culture, patent strategy and business performance by verifying the influence relationship between variables from various perspectives using the theory of competitive value model. The implications of this study are as follows: the expansion of the research field of patent strategy by applying organizational culture theory, the empirical study on the influence of organizational culture on management performance through patent strategy, the application of competitive value model to patent strategy In other words, it can contribute to the enhancement of the fundamental technological competitiveness by linking the patent strategy according to the corporate culture type with the business and technology strategy.