Korea Productivity Association
생산성논집, Vol.35 no.2 (2021)
QFD와 벤치마킹을 활용한 엔젤 교육 프로그램 설계 연구
In order to vitalize angel investments, the Government of South Korea has recently promoted the general public investments, regional investments and network reinforcement, deregulation, and tax support. There is an urgent need of educational programs to discover potential angels and enhance their investment capabilities to promote the general public investments. This study attempts to present the design direction of consumer-centered angel educational programs using the quality function deployment(QFD) and benchmarking. The ameliorated programs are expected to discover potential angels and improve their investment capabilities. This study identifies the limitations of the existing job-oriented angel education through a literature review and confirms the necessity of consumer-oriented Kano-QFD-based educational programs. Subsequently, attractive quality factors are derived from Kano-based demand surveys of 19 angels, 25 startup representatives, and 20 education consultants. Customer needs priorities and quality importance are also determined using the QFD. In addition, the angel educational programs of 7 domestic and foreign institutions are benchmarked. Based on this empirical research, we identify the design direction of angel educational programs as follows. First, the program needs to be customized in depth. Second, the program needs to inspire self-esteem by conferring qualified angel investment certificates upon completion of the required education. Third, the program needs to invigorate the community of trainees and graduates. Fourth, the program needs to be designed to establish a refresher education system for angels. Fifth, the program needs to be a blended delivery of face-to-face and non-face-to-face education centering on online non-face-to-face education. Sixth, according to the target audience, the program should incorporate quality importance and customer needs priorities. This research proposes the direction to improve angel educational programs. It is expected to study the design of segmented educational programs that consider angel investment experience, gender, and region for future research.